Innovation and Digital Business Strategy

Articles

• Analysis of the Effectiveness of Micro-Influencers in Improving Gen Z Consumers' Purchasing Decisions (Case Study: Indonesian Local Skincare Brands)

  Anggun Rianda Putri (Author)

  1 - 18

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• Digital Marketing Strategy for Increasing MSME Sales in the Digital Economy Era in Kendari City

  Waode Nelly Sarlina Latif, Lutfi Amalia (Author)

  19 - 26

  • PDF

• Synthesis Analysis of the Utilization of E-Commerce for the Development of Micro MSMEs

  Nuraida (Author)

  27 - 38

  • PDF

• The Influence of Influencer Marketing and Content Marketing on Impulse Buying in Generation Z (Case Study:  Local Shoe Brands in Indonesia)

  Anggun Rianda Putri, Gilang Rissad Wongso Nugroho (Author)

  39 - 52

  • PDF

• The Role of TikTok Live Commerce in Increasing Sales of Fashion MSMEs in Cities: A Case Study of Toko Ba.081

  Messi Miranti (Author)

  53 - 60