Implementation of Web-Based Customer Relationship Management (CRM) at Fishing Shops

Abstract

Toko Bahari is engaged in the sale of fishing equipment, which currently still relies on a manual bookkeeping system. This traditional method of recording leads to time inefficiencies, is prone to data errors, and carries the risk of loss or damage to archives. Another problem is the lack of an integrated information system for goods management, resulting in stock imbalances such as overstock and inventory understock. In this digital era, online stores or e-commerce have become an effective solution to expand market reach and increase business transactions. In this regard, the implementation of web-based Customer Relationship Management (CRM) is very strategic. A CRM system not only functions as an e-commerce platform, but it can also integrate the entire business process, from product management and stock monitoring to customer relationship management. The implementation of this system is expected to overcome existing operational problems while increasing business competitiveness. With an automated system, business processes become more effective, accurate, and able to support the development of Toko Bahari in a more modern and competitive direction.