Focus and Scope

Focus and Scope

INSIDIA: Innovation and Digital Business Strategy focuses on publishing high-quality research and scholarly works that examine innovation and strategic practices in the digital business environment. The journal welcomes original research articles, conceptual papers, and case studies that contribute to theoretical development and practical applications in digital business and management.

The scope of the journal includes, but is not limited to, the following topics:

  • Digital business strategy and transformation

  • Business innovation and competitive advantage

  • Digital entrepreneurship and startup ecosystems

  • Strategic management in the digital era

  • Information systems and digital technologies

  • E-commerce and digital platform business models

  • Digital marketing and customer analytics

  • Data analytics, artificial intelligence, and business intelligence

  • Organizational change and innovation management

  • Digital economy and sustainable business practices